By Stacey Vogler
According to consumers, the most important part of their experience with your brand comes after they purchase the product. It’s one thing for a consumer to purchase a product and bring it home. It’s quite another for that consumer to continue to use and love that product for years afterward. By ensuring that your customers enjoy their product long after the sale, you make it more likely for them to return and choose your brand in the future – the customer that has a positive ownership experience will remember, and will want to experience that again.
Having a window into your customers’ post-purchase experience is an extremely effective way to evaluate your product and service offering, and make the necessary adjustments that will build customer loyalty. That’s where we come in. We don’t just help you offer the right protection products and services. We don’t just help you to communicate the importance of protection to your customers. We go beyond the sale by ensuring that your customers’ entire experience is positive, particularly the part they value the most – the post-purchase experience.
In its simplest form, we do this by helping your customers when something goes wrong with the product they purchased. But our assistance doesn’t stop there. We work with our clients to provide education about which products are failing and why, helping them make better inventory and pricing decisions. We help our clients reach out-of-warranty customers who don’t have a service contract to ensure they get the most out of their products long after the purchase. And we make it easy for our client’s customers to access our services however they want – be it phone, chat, web or mobile.
At Assurant, we begin with the end in mind and we’re not done when the customer makes the purchase. We’re not done when the customer’s service contract is up. Our work never stops. The end we want is a happy customer who returns to you again and again, year after year, and we’ve built our extended protection business around that goal. If you’re not seeing the entire customer experience, talk to us. Assurant Solutions can help shine some light into your customer’s world.