By Stacey Vogler
If information is power, today’s consumers are the most powerful in history. Modern consumers are savvy, informed, and proactive and this presents a challenge to all of us. However, I believe the smarter consumer also presents significant opportunities for increasing customer loyalty and driving sales – particularly in the case of Extended Service Contracts (ESCs).
The secret lies in finding creative ways to engage consumers.
We have just released a new whitepaper called “Four Ways to Attract High Value Consumers” based on proprietary research around this topic. In it, we deliver insight such as:
We look at the prevalence of smarter consumers from a “glass half-full” perspective. They crave information. They respond well to educational efforts. And they can be fiercely loyal customers. As our research team says in the whitepaper:
Effective retailers must learn to balance educating the consumer with driving sales. By meeting consumer needs, retailers can strengthen their relationship with their customers and increase their bottom line. Extended service contracts represent a valuable currency for doing both.
I encourage you to download “Four Ways to Attract High Value Consumers” to learn about these and other insights; even more, I hope you can incorporate these insights into your ESC programs in order to experience their positive impact firsthand.
As always, let me know how Assurant Solutions can help.