Embrace the Smarter Consumer
By Stacey Vogler
If information is power, today’s consumers are the most powerful in history. Modern consumers are savvy, informed, and proactive and this presents a challenge to all of us. However, I believe the smarter consumer also presents significant opportunities for increasing customer loyalty and driving sales – particularly in the case of Extended Service Contracts (ESCs).
The secret lies in finding creative ways to engage consumers.
We have just released a new whitepaper called “Four Ways to Attract High Value Consumers” based on proprietary research around this topic. In it, we deliver insight such as:
- How to sell smarter to a smarter consumer
- Why you should always make the Extended Service Contract offer
Today's Consumers are the most powerful in history. The secret lies in finding creative ways to engage consumers. Find out more in our latest whitepaper
We look at the prevalence of smarter consumers from a “glass half-full” perspective. They crave information. They respond well to educational efforts. And they can be fiercely loyal customers. As our research team says in the whitepaper:
Effective retailers must learn to balance educating the consumer with driving sales. By meeting consumer needs, retailers can strengthen their relationship with their customers and increase their bottom line. Extended service contracts represent a valuable currency for doing both.
I encourage you to download “Four Ways to Attract High Value Consumers” to learn about these and other insights; even more, I hope you can incorporate these insights into your ESC programs in order to experience their positive impact firsthand.
As always, let me know how Assurant Solutions can help.
In the rapidly changing business environment we face today, retailers, manufacturers and dealerships are looking for creative ways to stay current, anticipate change and extend the resources they already have. Join the Extended View discussion to talk about the future of your industry and how protection programs and services can help you visualize a path to an expanded future. Assurant Solutions is one of the world's leading companies in the extended protection service industry. Through Extended View, executives Stacey, Keith and Joe offer insight, data, and dialog designed to keep you informed about extended service contracts - how they work and what they can do for your business now and in the future.
Get the RSS feed for this site
About The Authors
President
Extended Protection Solutions
In his role as President of the Extended Protection Solutions business at Assurant Solutions, Joe focuses on building strong client and consumer relationships and imagining the future of service protection. He serves on the CEA’s Board of Industry Leaders, an organization focused on growing the consumer electronics industry. Joe is a down-to-earth guy, enjoys sports, and spending time with his wife, two kids and his Chihuahua, Bruiser.
Senior Vice President
Extended Protection Solutions
Jeff’s service contract background includes high ranking sales and marketing positions both domestically and internationally, including stints leading our business development efforts in the U.S. and serving as Chief Marketing Officer for our European business – which is good, because Jeff leads the teams responsible for taking care of our clients and bringing on new ones. He believes that our number one priority is taking care of our clients and his passion permeates the entire organization. Jeff and the family are happy to be back in the States, but miss the good friends they made across the pond.
Vice President
Marketing
Stacey’s professional background includes positions in marketing, advertising and media buying. She is passionate about discovering new ways to appeal to today’s mobile-enabled, modern consumer. At work, Stacey manages an active staff of marketers, product managers, creatives, e-commerce and research experts. At home, she and her husband get a workout chasing their three-year old son and their jack russell terrier, Coee. Stacey is a self-described "wanna-be" interior designer and watches far too much HGTV.