The Value of Insight
By Keith Meier
Clients tell me that one of the most valuable elements of working with Assurant Solutions is the deep insight and analysis we provide into their protection programs. It is just one of the ways we exceed client expectations and often is a deciding factor in a client’s decision to work with us.
Assurant Solutions always strives to exceed client expectations through analysis and insight into customer behavior and program performance. We always aim to build relationships based on mutual respect and trust
Recently, a new client made it perfectly clear that this insight was key to his company’s success.
Prior to the start of our very first Quarterly Business Review with the client, a top executive surprised us by taking the floor and formally addressing his team and ours. He announced in no uncertain terms that this relationship was going to be different than what his team was used to, that we were a trusted partner and we were going to work together to make their protection program more successful than ever before.
He went on to say that we would be providing more insight and analysis than his team was used to, and that we would work together to take actions that would continually improve the program. He said the visibility and transparency we provided into the program would help them run their entire business better, not just the protection program.
He did this without prompting from us, and it really set the tone for a great working relationship built on mutual respect and trust.
At lunch after the meeting, this executive said the insights we provided in the Business Review validated his decision to switch to Assurant Solutions from another provider. He was particularly impressed with our ability to provide in-depth answers to unexpected questions that came up, which showed we were really digging into their program proactively and not waiting for them to point us in a particular direction.
I am reminded of similar feedback a client shared with us recently: “I received more information in one Business Review with Assurant Solutions than I had during seven years of meetings with our previous provider.”
I’m proud of the way our team continues to exceed client expectations through analysis and insight into customer behavior and program performance, and I’m always glad to hear from clients who understand and appreciate the value we bring – and to hear from them how we can do even better.
In the rapidly changing business environment we face today, retailers, manufacturers and dealerships are looking for creative ways to stay current, anticipate change and extend the resources they already have. Join the Extended View discussion to talk about the future of your industry and how protection programs and services can help you visualize a path to an expanded future. Assurant Solutions is one of the world's leading companies in the extended protection service industry. Through Extended View, executives Stacey, Keith and Joe offer insight, data, and dialog designed to keep you informed about extended service contracts - how they work and what they can do for your business now and in the future.
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About The Authors
President
Extended Protection Solutions
In his role as President of the Extended Protection Solutions business at Assurant Solutions, Joe focuses on building strong client and consumer relationships and imagining the future of service protection. He serves on the CEA’s Board of Industry Leaders, an organization focused on growing the consumer electronics industry. Joe is a down-to-earth guy, enjoys sports, and spending time with his wife, two kids and his Chihuahua, Bruiser.
Senior Vice President
Extended Protection Solutions
Jeff’s service contract background includes high ranking sales and marketing positions both domestically and internationally, including stints leading our business development efforts in the U.S. and serving as Chief Marketing Officer for our European business – which is good, because Jeff leads the teams responsible for taking care of our clients and bringing on new ones. He believes that our number one priority is taking care of our clients and his passion permeates the entire organization. Jeff and the family are happy to be back in the States, but miss the good friends they made across the pond.
Vice President
Marketing
Stacey’s professional background includes positions in marketing, advertising and media buying. She is passionate about discovering new ways to appeal to today’s mobile-enabled, modern consumer. At work, Stacey manages an active staff of marketers, product managers, creatives, e-commerce and research experts. At home, she and her husband get a workout chasing their three-year old son and their jack russell terrier, Coee. Stacey is a self-described "wanna-be" interior designer and watches far too much HGTV.